Futureverse Rebrand
Futureverse moved its story from virtual worlds to the technology behind them, and its illustrations had to follow. In 2024 I designed and animated the new set for its website: glass icons, product loops and three banners, all in Blender. I kept what already belonged to the brand (the dark teal and purple palette, and the glass) and changed the subject from places to abstract shapes. The set went live on Futureverse’s website, each banner opening its product’s section.
- CLIENT
- Futureverse
- YEAR
- 2024
- ROLE
- Art Direction, 3D Motion
- DELIVERABLES
- 3D glass icons, Animation loops, Product banners
- TOOLS
- Blender
- CREDITS
- Greg Washington, wireframes and website
The Past
Metaverse landscapes in teal and purple.
Futureverse's first illustration style grew out of the idea of the metaverse: immersive, mystical, surreal places. Vast dark spaces, lit in teal and purple, with a dreamlike mood.
These landscapes are by Flavio González Figueroa. They are where the rebrand started: it kept their mystery and their palette, and let go of the places.
01 The old style, by Flavio González Figueroa.
Design process
Same palette, new subject.
The story had moved on, so the visuals had to get more abstract. The palette and the glass stayed, because they already had roots in the brand: shards stood for root tokens, frosted glass defined the old website.
Each shape starts as a basic extrusion in Blender and moves through constraints and parenting, so the forms loop and interlock perfectly.
03 Read by column: Greg Washington's wireframe, my Blender viewport, the render.
Artworks
Glass shapes for ideas with no literal setting.
The shapes became a visual language abstract enough to fit any context and still read as Futureverse. Each product got a banner and three icons, for ideas like licensing or interoperability.
They went on the website: every banner opens its product's section, with its three icons below.
04 The three product banners, uncropped: they were designed around Futureverse's copy.
05 Nine icons, read by column: three for each product.